Food businesses face different challenges when it comes to product packaging. One of their major challenges is providing quality product packages that can increase the shelf life of the product while making it stand out on the shelves at stores.
Businesses that market perishable food products need to be more careful when it comes to packaging their products. The lack of proper packaging can damage food items and can ruin the reputation of the business.
The only option to address this challenge is using innovative packaging solutions that can improve the shelf life of such products and capture the imagination of customers with your package design and style.
Do you supply food products and are searching for options to add value to your products? Are you looking for great packaging options to prevent your products from being damaged due to external factors?
Before searching for packaging solutions, you should know why packaging is pivotal in protecting your products. Regardless of whether you market food, agricultural, chemical, or any other products, the packaging is critical for the acceptance of your products in the market.
Let’s see why packaging is highly important and what happens when your products don’t have proper packaging in place.
Protects The Product From Contamination Due to Air, Moisture, Micro-organisms
The biggest advantage of proper packaging is it safeguards the products from being damaged due to various external elements, such as air, moisture, and water. Good packaging also ensures that the products are protected from microorganisms and toxins.
While your products move in the retailer network or while being transported to the customer, poor packages may allow access to various elements and factors that can damage the products. Novel packaging options can withstand all such chemical, physical, and biological protection needs and protect your products from damages.
Today, the technology revolution has provisioned us with active and intelligent food packaging solutions. These packaging solutions interact with both food products as well as the environment.
Because of this, you will find better control of the respiration rate, lower oxidation, elimination of the moisture migration, and stopping any microbial growth. These intelligent packaging solutions come with odour absorbers, carbon dioxide emitters or absorbers, aroma emitters, ethylene removers, and more.
Such packages can also allow selective permeation of different gases to the packaged products. Note that all these options ensure the quality of the food and maximise its shelf life.
Do you have any questions on how these packaging systems work? The packages come with coatings, laminations, micro perforations, polymer binding, and co-extrusion. All these properties constitute and make the packages smart and intelligent to some of the most critical packaging challenges, especially for perishable food products.
One of the biggest examples of such packaging solutions is retort pouches. These packaging bags are an alternative to industrial canning methods and come with multiple layers of laminations using metal foils, plastic, and more.
Fine Pack offers retort pouches with excellent barrier protection features that ensure freshness, taste, and improved shelf life for various food products. We also have special packaging bags for perishable agricultural and chemical products.
Learn more about retort pouches and special packaging bags and how they can add value to your perishable food and agricultural products.
Poor packaging can lead to wear, tear, and damage to product packages during transit. It means that the products are at high risk of being damaged or lost while being transported to the retailer or the customer.
No customer or retailer will be happy to see the product packaging with wear, tear, tampering, or damage. Such issues consume the time and effort of you, retailers, and your customers. It also leads to significant monetary loss as you want to replace the products.
Further, the retailers and your customers will be discouraged to choose your products again, and the lack of trust can damage the reputation of your business. Modern product packaging solutions are more robust, versatile, and convenient to the needs of everyone in the supply chain network, including the customer.
The growth of online shopping demands better product packaging solutions that should be capable of withstanding the transit network. Note that once the product is out of your warehouse, you have only limited control over the product. Therefore, you should consider various risks that can occur in transit.
That is why it is vital for you to choose tamper-evident packaging solutions for your products. Low-density polyethene (LDPE) bags are known for great tamper proof qualities. Today, a majority of these bags come with reclosable zippers to make them convenient for the customers to use.
The quality of packaging becomes vital when the e-commerce industry is quickly grabbing diverse delivery methods, including the use of robots and drones. Make your product packaging bags flexible to all types of delivery methods. It’s your option to take a competitive edge against your competitors.
According to Business Insider, more and more online businesses and delivery companies are enthusiastic about using drone technology and began testing these services. It estimates that the global shipment for enterprise-class drones will be at a staggering rate of 66.8 per cent CAGR from 2017 to 2023.
Be ready for a drone revolution with tamper-proof, high-quality packaging for your products.
Avoids Product Spilling And Leaking
If you are the manufacturer or supplier of a perishable food item, you don’t want spilling or leaking of your products in the distribution network. As a food manufacturer who wants to provide quality solutions, you can’t think of losing your customers to your competitors.
Without proper packaging, perishable products tend to spill and leak, and that can downgrade the service you provide. This is especially true when you want to pack meat, semi-fluids, and liquid food products.
Compared to solid food items, these products need to be put in special types of packages to avoid spilling or leaking and ensure the quality as is. Spout bags are the most popular option for various industries when they want to pack liquids, semi-liquids, or anything that can spill or leak.
Spout bags are often custom made, feature caps, and work like bottles. Today, the bag is used for packing ketchup, carbonated drinks, fruit juices, and more.
The packaging bag is also a favourite choice for companies that make various consumer goods. You will find toothpaste, cleaning solutions, shampoos, and many other products in spout bags.
Fine Pack has an excellent range of spout bags and packaging bags for speciality food products. The bags are made from high-quality materials and known for excellent barrier protection capabilities. You can browse through the speciality packaging solutions and learn how these packages can answer your packaging challenges.
These bags come in unique designs that can help your products stand out on retailer shelves.
With excellent product packaging solutions, you can ensure comprehensive business performance for your business. Damaged or decayed products are an added expense for any business. Further, it is a liability for the trustworthiness and brand reputation of the business.
Modern packaging solutions can provide you with the right barrier protection properties. It means that your customers will find your products with an extended shelf life period, which they may find to be of great value. You won’t find too many food damage issues either.
Note that food damage issues get more headlines than ever in recent years due to the growth of social media sites and video channel platforms. An image, a video, or a social media share can damage the reputation of a business. It has happened several times in the past, and the only way to avoid such damage is by offering products that can be appreciated by the customers in the best way.
In addition to the benefits to your business, you are contributing to the food security of the world. With your quality service, you can demonstrate that you are committed to helping the planet, and you’re contributing your part. The customers will appreciate your efforts and will be more inclined to your brand.
Governments across the globe take stricter actions against the issues associated with spoiled food. The governments of Australia and New Zealand constituted a common statutory body named Food Standards Australia New Zealand in 1991 to develop food standards for both countries.
It regulates the overall food quality by developing standards and oversees every phase of food production and distribution, including packaging and labelling as well. By following the food standards in production, packaging, and supply, you also avoid the regulatory and noncompliance issues that can cost you significantly.
Consistent, high-quality food products are the requirement of different markets across the globe. While the concerns about food safety are hitting the headlines on a regular basis, you want to be careful to give a quality food product experience to your customers.
As discussed before, once you moved the food packages to the supply chain network, you have limited control over them. Quality packaging is the solution for most of the hassles in the distribution network.
At Fine Pack, we can give you insights on ideal packaging solutions that can make your service offerings to your customers seamless. Write to our packaging specialists using our contact us form, or call us on (02) 8040 4601. They will guide you to choose the best packaging options to protect your perishable food products.
It is a fact that the packaging of a product can decide the verdict of the product. While good package designs and packaging choices can enhance the sales of the product, certain packaging designs can backfire and cause significant damage to businesses.
If you are a business with consumer goods, industrial products, or anything else, you should know the mistakes that can affect your revenue as well as your business’s reputation.
You can find several hundreds of examples around the globe where packaging mistakes cost businesses millions.
What happened for Tropicana in 2009 is a lesson for every business. The American fruit juice company made a redesign for all its cartons with a new image of orange juice, instead of the usual orange fruit. Additionally, it redesigned the cap to make it look like an orange.
However, the redesign didn’t appeal to the customers, and the firm reported a drop of 20 per cent of its sales within two months. Finally, Tropicana was forced to bring back the original package design as part of their desperate damage control mission.
Do you know what caused Tropicana’spackage design debacle? It failed to understand the fact that the customer is always right. According to Neil Campbell, the president of Tropicana North America, the customers had “a deep emotional bond” with the original packaging design with the fruit, rather than juice in the glass in their new packaging, which the firm didn’t realise until the debacle happened.
It is one of many stories of how packaging mistakes damage sales and business.
Let’s discuss some of the packaging mistakes you may make that cost you money. This list of mistakes can help you to avoid costly business faults and safeguard your products and brand.
Lack Of Package Testing
Many businesses make the mistake of not conducting proper package testing before putting it on the market. Have you ever received a package with the product broken or damaged inside it?
It can be due to a manufacturing error of the product or lack of proper packaging to protect the product from incurring damage. Today, due to the growth of online shopping, all product packaging should meet shipping and handling requirements.
In addition to manufacturing and returning costs for the damaged products, businesses lose their customers due to the lack of proper packaging. What is the solution to address these issues?
Create samples by consulting with a packaging manufacturer, design proper testing procedures, test the packaging with products, and ensure ideal packaging performance.
You can do the testing for your packaging periodically to ensure that both the product and the packaging provide durable results.
Packages That Are Inconvenient To Retailers And Customers
In many cases, packages become less convenient to handle for retailers as well as for customers. Without analysing the distribution network requirements of the product, businesses often design packages without including the right features to make it portable in the distribution network.
Your product packaging should be made to be suitable for the various stages of product distribution that begins from you and ending in the hands of the customers. Does your packaging have features based on the products you pack in it?
Including handles for your packages can make them easier to carry in the distribution network, and customers will find such products to be versatile. Today, many brands include carriers, along with handles, to appeal to their customers and make the jobs of retailers effortless.
Do you think that portability is the only major issue in a distribution network? Your packages should be compact to pack in large corrugated boxes for transport. Again, retailers should find it easy to put these packages on their shelves.
Stand-up pouches and box bottom bags are ideal for placing on store shelves. These packages also help customers to easily find the product they want. If you’re not considering these factors while designing the packages, you may end up making a mistake that costs you time and money.
Businesses should consider redesigning their package design every few years to appeal to existing customers and attract new customers. While doing so, you should ensure that the new design aligns with your brand messaging and strategies. It should also look impressive to appeal to customers.
You should always be keeping up with the Joneses and include the latest trends and consumer behaviour into your product packaging. It is also a way to say that you’re up to date and accept changes positively.
However, you should make an analysis and find out the package design elements that make your products close to the heart of your customers. Retain those elements and innovate with other aspects to appeal to customers. Got it? Avoid the mistakes of Tropicana who failed to understand the strong bond the image of the orange – from the original design – created with its customers.
Not Using Automation Strategies
Manual packaging is always a time-consuming and costly affair for businesses. Especially if you want to produce products in large numbers, entry-level automation in packaging can help you to improve the efficiency of your business while cutting down the operating expenses.
Manually branding your juice bottles or food product boxes can take hours when you want to produce hundreds of products. With a device that can stamp your brand logo onto the labels and boxes, you can improve the efficiency of your packaging process.
You can also use devices to pack the products into packaging bags and move to the distribution network.
Businesses around the globe prefer automation for various reasons, from the growth of their production line to the increasing labour costs.
Find ways to automate the packaging process that improves your overall business performance.
Not Branding The Packaging
If you’re producing and marketing consumer goods, you’ll find hundreds of similar products on the market from different brands. How do your customers choose your product from those hundreds of other products? This is where package branding is crucial for every business.
Today, competition is much fiercer than you think, and you should always stand out from the crowd to sell your products. Branding is the easiest, cheapest, and the most effective way to achieve this.
With a custom label and a logo, you can brand your product packaging and benefit from the power of branding. If you are ready to put in some extra bucks, you can create some custom design packaging bags for your products.
Such packaging bags not only increase the sales of your products but the brand value and brand awareness as well. Technological innovations such as gravure printing and digital printing made high-quality package printing possible at highly affordable prices.
Using Excessive Packaging Materials
For various reasons, many companies prefer to pack their products with endless wraps and metres of packaging tape. It could be to increase the shelf life of the product, to prevent the product from being damaged during transit, or to convey to customers that your company values their business.
Regardless of the reason, excessive packaging can lead to additional expenses, and the customers may not be happy with the package. Think of using a ½” bubble cushion for protecting a memory card or putting a reinforced water-activated tape for a mailer envelope. Does that seem strange to you? Some businesses follow similar types of packaging methods.
Analyse and find out whether your product needs such extra protection. If not, use packages without excessive materials. Always choose an appropriately-sized container or box, use the right amount of void fill, and seal the package with just enough packaging tape. Your customer will be happier.
Today, the whole world is behind eco-friendly and sustainable solutions in every sector. This includes the packaging sector, and businesses can get multiple benefits from choosing sustainable packaging for their products.
With eco-friendly packaging, you decrease your carbon footprint and contribute your part to a sustainable earth. Sustainable packaging is highly versatile and can meet the packaging needs of various industries from cosmetics to automotive parts. Importantly, it helps you to improve the brand image of your business.
Your clients will appreciate the way you care for the planet and be proud and loyal to your brand.
Recyclable plastic is a great choice for packaging various products. Compared to corrugated boxes, low-density polyethene (LDPE) conserves natural resources and reduces material costs while being 100 per cent recyclable. It also needs less energy compared to several other material options for packaging.
Using sustainable packaging solutions also help businesses to get an advantage over their competitors while enjoying overall cost savings.
Packaging is a great tool that can give a significant advantage to your product and make it popular among several hundreds of similar products available on the market. While mistakes can be costlier, it is always great to choose the assistance of reputed packaging bag suppliers.
At Fine Pack, we know how to improve the value of your product with quality packaging solutions with our decades of expertise in designing packaging bags for various industries. Browse through our range of packaging bags and design solutions that can fit the packing needs of various food, agricultural, and agrochemical products.
Have specific questions? Connect with the packaging specialists at Fine Pack online, or by calling us on (02) 8040 4601, and they will guide you to get the best packaging option for your products.
Do you know what makes the packaging of a product, be it food products, consumer goods, or anything else, important? Of course, businesses need to protect their products from damage and hazardous environments.
Today, the packaging is not just meant for that, rather it is the best way for businesses to promote their products to make more sales.
Do you want to endorse your products on the market and think that packaging is less important as long as you make quality products that can appeal the market? If so, you’re mistaken.
Imagine you’re going to a store to buy bath soap, shampoo, or cookies with blank thoughts in mind. Since you don’t have any brand affinity, you’ll try to choose your products based on other factors, such as online reviews, consulting with the store’s staff, identifying the package design of the product, going through the description of ingredients, and much more.
When a new product is introduced on the market, you can’t get enough reviews to make your judgement, even the stores may fail to provide you with valuable information. In such cases, packaging design becomes the most crucial factor in choosing your product.
Regardless of brand new or existing products, the packaging design becomes the biggest contributing factor for impulse buying. Researchers show that impulse buying makes up to 75 per cent of the total consumer spending today. It means the package design is crucial for the success of your product on the market; moreover, it decides the verdict of many products.
To help you understand the importance of your package design, let’s discuss what the package design speaks about your product.
The Value Of The Product
When it comes to package design, it primarily and explicitly speaks about the value of the product packaged inside it.
Note the packaging of Domino’s Pizza; it comes with a unique design that can truly reflect the value of the product. Its simple, elegant packaging adds value to the Italian pizza brand and gives it an instant appeal to people to go for it.
Did you know every aspect of the package design, including the packaging style, the colours, the images, the logo, and more, communicates to customers and help them to decide on the product?
While a unique package design can increase the value of your product, a poor one can degrade the product. It is one of the primary reasons why reputed businesses choose custom packaging for their products.
You can’t think of Bausele watches or rare Kopi Luwak coffee beans coming in poor packaging. With the colour scheme, simplicity, and consistency of design, elegance, and the placement of branding elements, every element of your packaging design becomes crucial in deciding the value of the product in it.
The package also speaks about how much you value your customers. Special packages and custom
packaging solutions are a way to delight customers and make them feel they are special to you.
If you’re in the consumer goods industry, especially the competitive food industry, you should ensure that you value your customers in every aspect. Product packaging is one of the best ways to achieve it.
Innovative packaging solutions can simplify the handling of products for retailers as well as customers with ease of use, optimised storage, and more.
You have several options to ensure value with your product package designs. Firstly, give importance to product packaging. If you are selling food products, you can choose package designs with zip closures. The inclusion of zip closures helps customers to keep the product airtight when they are not using it.
With uniquely designed zip closures, you can also make your product packages more appealing and stylish.
Packaging bags with zip closures also increases the shelf life of the products and gives more value to the customers. Rather than a design factor, it is a feature that your customers appreciate for your food products.
Similarly, box-type packaging design is a great choice for products that need to be shipped to the customers. It reduces the hassles of product damage during transit, and your customers will see it as an indication of how much you value them.
How Much You Value Your Brand
Every package is a medium for marketers to convey their messages to customers as well as potential customers. That is the reason most businesses use packaging as an option for establishing a brand image through package branding efforts.
With your packaging, people can identify how much you value your brand – a signal to how you value your business.
Can you recall the design of the BVLGARI perfume packages and how impressively those packages speak about the brand? The packages come with bold designs that prominently print the brand name on top of the packages.
The elegant, bold design of the package and the brand name printed on it mutually complement each other and add value of the product as well as the BVLGARI brand. Beware, you may become a fan of the brand after seeing their package design! That is the power of brand marketing using packaging.
Based on the product type, you can design your packages that can stand out and appeal to your customers with the brand name, logo, and other brand assets. While minimalistic designs that highlight the brand name and logo can greatly work for gadgets and electronic products, colourful designs can be ideal for foods products.
Gives A Clue About What Is Inside
You can visibly give information about what is packed inside your product packet. If you have a product that has some unique appeal, try to print the image of that on the product packaging.
It helps the customers to know what the product looks like without opening the packaging. iPhone packages are one of the finest examples of printing their product images to let its customers know how the product looks. Apple markets its phones in boxes with the image of the phone printed on top of the package. The images are sharp, high-quality prints that can invoke the consumers to choose these phones.
Most electronic gadget makers follow a similar strategy of imprinting their products on packages, but not necessarily in a simple, elegant, and clean manner like iPhones.
It is a great packaging branding option if you are marketing food products and consumer goods. The packages with product images can lead to impulsive buying. It also gives you an advantage by giving better visibility to the products on retailer shelves.
With your package design, you can let your customers know more about the characteristics of your products. Packages with certain colours represent particular products or specific characteristics.
For instance, seafood products often feature blue as its primary colour, as it is related to water and oceans. Similarly, the colour green is used on the packages of food products that have low calories and low fat. In recent years, the colour green became synonymous with organic products and for sustainability around the globe.
If you want to market cosmetics, food products, clothing, or anything that is environmentally friendly, you can choose a green packaging design to let your customers know that. Since people have gained great regard for eco-friendly products in recent years, you will find your products to be more appealing to customers if they have green packaging.
The colour white represents freshness and purity, and it is the preferred choice for dairy products, kitchen and bathroom products, and more. You can choose the colour if you want to let your customers know your products are fresh and pure – this is particularly important for food companies.
The black colour is an excellent choice if you want to give a sense of extravagance to your products. Consumers think that products with black packaging are sophisticated, top quality, and luxurious. Choose the colour of your product packaging only if your product is a luxury item. Otherwise, it may confuse people and backfire your branding plans at the end.
You can also use specific colours for gender-specific products. More than 57 per cent of men like the colour blue the most, and you can use blue for your packages if you want to target men with your products. Green and black can also impress men and can be great choices for masculine products.
When it comes to products for women, purple, blue, green, and red are good choices for the product packaging.
Your package design gives multiple clues about your products, including the value of the brand, and the characteristics of your business. Thus, an effective package design is a great way to convey the right message to your audience.
Modern package printing options such as gravure printing and digital printing have made unique package designs possible to produce a large number of packages with a quick turnaround.
At Fine Pack, we provide custom printing services that use high-quality images that are printed on various product packages. We also have expert package designers to help you to get the best package design that can combine the imaginations of your customers with your product and industry characteristics.
Our designers will work with you as we want to ensure that your thoughts on package designs are rightly included with other aspects of designing.
Learn more about the digital printing and gravure and flexo printing that Fine Pack offers and see how you can exploit modern package design and printing options for your products and business. Call (02) 8040 4601 today for more information.
The Whole Package
In the highly challenging world of marketing, there is a need to try to make your product stand out from your competitors. Many organisations will focus on the quality and consistency of their product to ensure that they are going to be providing consumers with a desirable item. This is, of course, a very important part of any process for getting a quality product out into the market. But what is happening is that some of these companies are so focused on this aspect that they forget to invest time, effort, and money into their packaging.
You can have an excellent product, but if it is not packaged well it can get lost amongst all the other items that are available. You can spend a massive amount of time and money in the meticulous preparation of your product, but unless it is going to attract attention on the shelves it will be difficult to move. Without spending enough time and effort in developing quality packaging, all of that effort could have gone to waste.
The Importance Of Packaging
Successful brands fully understand how important packaging is to the success of their products. Packaging plays a very important role in ensuring that the product is kept clean, secure, fresh, and uncontaminated. It also plays a vital role as part of the branding and marketing activity. Packaging is the brand signature that you leave everywhere. It has the power to influence and to attract modern consumers in ways that are much more effective than traditional sales and advertising methods.
Previously people were focused mainly on the price and standard promotion methods for products. But the packaging plays a very important role in building brand recognition. With supermarkets often offering multiple products, creating quick and easy recognition is valuable. Part of this is in deciding on the design of your packaging as well as the materials you want to use.
Most retail focused packaging is made of plastics, paper, and aluminium. The paper can be laminated, printed, or have a plastic film added to it for labelling. It can be given a special coating that then provides a durable base for adding designs and graphics. There are many types of paper packaging that are able to be recycled although there are some limitations to the use of plastic films on paper making these items very difficult to recycle.
Plastics have become a very common part of packaging. They are versatile and lightweight. Plastic film is very easy for printing designs. There are also many different plastic containers that are able to be recycled. If you go to your supermarket, you will see plastic being used in every aisle. It has become one of the most commonly used materials for packaging and many companies have been very innovative in how they present themselves through the use of their packaging.
Glass is recyclable, but it is quite heavy. It is still used for a range of food products, such as spices, spreads, and sauces, and also for some drinks, particularly wine and beer. It is very good for keeping products fresh and clear bottles allow the consumer to clearly see the contents.
Aluminium is also recyclable, and it is used as it provides an effective barrier to light, moisture, bacteria, and oxygen. It is very thin and when it is combined with flexible plastic films it can create very lightweight packages.
Considerations For Marketing Your Products
It is important to remember that packaging is not just about holding and transporting your product, it is one of the best marketing and branding tools that you have.
As part of the process in deciding on the most appropriate packaging for your product, you need to focus not only on the right materials but also on selecting the best size, shape, and design of the packaging.
When you are considering your marketing approach, you need to look at a range of factors that will help you in making the right decisions to boost the success of sales of your product. It is important that the product is able to satisfy a customer’s needs and desires.
You can create the product that you think is the best, but unless your customers agree it is not going to sell. Your marketing strategy needs to understand what those needs and desires are and support the promotion of your product based on this.
The cost of producing, packaging, and transporting a product will influence the price. It is best to understand what your client will accept and ensure that you are not spending too little on the materials you use, but at the same time you should also be careful you are not spending money unnecessarily.
Any adjustments to your packaging will affect the price and potentially the demand for your product, so marketing needs to ensure customers understand the benefits to them of the product and the packaging needs to be able to reinforce that. The packaging style, materials, and presentation will influence the consumers’ perception of your product and must be part of your strategy.
Determining the price of a product requires research, which provides insight and understanding of consumer dynamics. There can then be some limited adjustments made after monitoring results. Selling goods effectively is a fundamental marketing requirement. The type of packaging influences decisions made by the company as well as the selection by the purchaser. The choice of packaging materials, the type of packaging, and the design work that goes with it should help in providing clear reasons for your targeted customers to buy your product.
The Presentation Of Your Products
Packaging plays a vital role in getting your product out there on the shelves while at the same time it is a highly effective and creative way to attract customers. Ultimately you are trying to generate a positive emotional response. It is important to use your product packaging to play a major role in the promotion of both the company and its goods. Many consumers are now educating themselves about products. This then impacts on their purchase decisions.
Product packaging needs to be not only eye-catching, intuitive, and functional, but it needs to use clear language and provide relevant information to quickly inform potential customers of the quality and suitability of your product.
Making sure that your products are being sold in the right environment and presented or displayed in the best way possible is important as well. The type of packaging you use and how it looks on the shelves will often influence how well it sells. So, at all times, packaging is going to be an important element in your marketing strategy.
How Your Products Are Packaged
Even if your product is the best in the market, without good packaging your customers may not even realise this. When your product is on the shelf, the packaging is often the first thing they see and you have a very small window of opportunity to attract their attention. This is why you should make sure that packaging is not just something you do at the end of creating a product. It needs to be an important part of your product development work. You should be paying close attention to your packaging and working with a trusted packaging producer and supplier to present your product in the best possible light.
The Rise Of Sustainable Packaging
The choice of materials will be a part of your packaging design activity. It is important to be realistic about what is going to be the best. It will be a balance between choosing materials based on cost and also on what will appeal to your targeted consumers. There has been a shift in how many people perceive packaging with more information becoming available about the impact of plastics on the environment. The shift away from plastics has started and there are some consumers who would be happy to pay a higher price if they thought the packaging was more environmentally sound.
Sustainable packaging may include using paper and aluminium as well as recycled plastic products. Currently, it is cheaper to manufacture new plastic and a lot of plastic is being used once and then goes into a landfill. But as technology develops and better systems for recycling are developed, there will be a greater opportunity to use recycled plastics as part of normal manufacturing. There are already a number of companies using recycled plastics in their packaging including the use of beach plastics, which is rigid plastic collected during beach cleanups by NGOs and charities.
Alternatives To Plastic
Other approaches to sustainable packaging include the use of plastic alternatives. In the Netherlands, a company has introduced a plastic-free grocery aisle. It does include the use of bio-plastics, but has substantially reduced the amount of plastic used.
The main alternatives that are being used are glass, paper, and aluminium. Both glass and aluminium are able to be recycled an infinite number of times. There are also other types of bio-materials made from natural fibres, wood pulps, cellulose, and milk by-products. Some of the materials still look and feel like plastic but they are not.
There will continue to be development in the types of materials available for use in packaging and the cost of these materials will decrease as they develop and become more commonly used. Working closely with a quality packaging company will ensure that you stay up to date with developments in the industry and have quality packaging that will meet the expectations of your customers.
Get With The Times!
Packaging is an area that has been through a period of transition. We have moved away from standard packaging and looked to create new approaches that are practical and attractive and that recognise the needs of our consumers. This has led to a range of innovative packaging systems being developed as well as new approaches to the use of packaging materials.
One of the areas where there has been a lot of activity has been in relation to the consideration of the environmental impact of packaging materials and how they are being used. Over recent years, there has been a consistent shift to developing and using sustainable packaging. There are still many who have not moved across to this approach. However, there has been a change in how organisations within a variety of industries view the way that their products should be presented to consumers.
In many ways, this has been a response to changes in how clients would like to see products packaged. Governments have started to introduce rules around the use of plastics and many people in the community are already making decisions on product choice with environmental factors being a part of this. It is likely as people become more aware of environmental issues that they will respond positively to companies that are being innovative in their approach to reducing their environmental impact.
The Costs Of Sustainable Packaging
One of the major limiting factors for many businesses moving to sustainable packaging has been the cost factor. If a product is in a competitive market, then the additional costs associated with packaging may make a product less attractive to your average consumer. This means organisations that are looking to move across to sustainable packaging need to be innovative in their approach not only to the creation of the packaging, but also how they promote their products as part of this transition process.
It is also interesting to note that there have been a number of studies that have indicated that many clients would be happy to pay more if products were in sustainable packaging.
The Benefits Of Sustainable Packaging
There are a range of benefits that can come to an organisation by being innovative in the use of sustainable packaging. Primarily, by introducing sustainable processes and packaging materials there will be a reduction in the negative impact on the environment. The reduction in the amount of carbon dioxide and other carbon compounds produced through the use of fossil fuels is going to be beneficial. Switching to lighter packaging materials can reduce the cost of transportation.
Plastics have been a major contributor to weight reduction in packaging, but obviously there are a range of problems with the use of plastics. They are often produced using petrochemicals and they are often thrown away after use with a long-term impact on waste disposal and the environment. There have been many assessments of the impact of plastics on the environment and they tend to tell us a story that is not good. One of the major problems has been the flow of plastics into the ocean. Single-use plastic products and plastic packaging are major contributors to this problem.
There has also been a discussion about the over packaging of items. This is where products are wrapped and presented to the consumer in extra packaging as a way to make a sale. The packaging only serves the purpose of selling the item. This has been particularly relevant with the sale of fresh produce.
Improves The Reputation Of Your Brand
Many consumers are concerned about the impact they have on the environment and this can influence the products they choose and the brands they are loyal to. Sustainable packaging can be another factor that is used in marketing a product. Showing corporate responsibility and promoting that you are environmentally-focused will help influence many consumers in choosing your product.
Reduces Materials Used And Costs
Another element in making packaging more sustainable is being creative in designing packaging so that there is an efficient use of materials. This is a simple and fundamental element of business activity. If you are reducing the quantity of resources you consume, then you are going to reduce the cost.
Increases Space Available
By reducing the amount of packaging, you may also reduce the amount of space your product takes up. This could mean reductions in transportation costs as well.
You will also require less space at your own facility for storing the goods. This could open up other options to utilise the space or you may be able to reduce costs associated with your storage.
Smaller packaging also allows for more room when the item is presented on the shelf and you may consider other display options to help with promotion.
Reduction Of Allergens And Toxins
One of the other positive elements that will come from choosing sustainable packaging is that it can be low in allergens or even allergen free. It should also not contain potentially toxic chemicals. This can have an impact not only on your consumers but also on your production environment. Offering a healthier environment for your workers is always a positive thing to do. But the reduction in allergens and toxins will be attractive to many consumers.
Biodegradable packaging is becoming more available and there has been a wide range of approaches taken to develop suitable alternatives to plastics. There are even plastics and bio-plastics that are designed to have a reduced environmental impact. The cost of these items is decreasing, and their use will increase affordability and the ease of implementation. For now, however, plastics still have a role to play in packaging as it is easy to use and is very effective for reducing product weight.
Great For The Long Term
Introducing sustainable packaging may not be something you achieve overnight but it is worth putting in place a plan to include this as part of your ongoing business development strategy. It may require an initial outlay of funds and there could be some increase in the cost of packaging. However, if it is undertaken as part of an effective marketing strategy, you should see additional returns.
Companies Are Adopting Sustainable Packaging
There are many organisations that have already started to make an impact with innovative ideas for sustainable packaging. In the US, there is a large market for canned beers, which are often sold in six packs with plastic rings to hold them together. These plastic ring products are a serious problem for ocean creatures and take many years to break down. A beer company has created a six-pack holder that is made from barley and wheat as by-products from the brewing process. The six-pack holder is compostable and edible, so it will not affect wildlife or sea life.
A shampoo company has put out a new shampoo bottle that has as part of its makeup at least 25% of the material coming from plastics that have been collected from beaches and recycled. The shampoo bottle is also fully recyclable.
A major spice company has introduced fully recyclable spice containers and has also reduced the amount of production required for glass containers achieving both a weight reduction, as well as the reduced energy required for production. These have substantially reduced the carbon footprint of the company and not had any negative impact on the effectiveness of the marketing of its products.
Soft Drink Bottles
A major soft drink manufacturer has taken advantage of new plant-based bioplastics to produce a durable drink bottle that is able to be recycled. This is not a product that is able to be easily composted and has many qualities similar to plastics. However, the raw materials that are used in its production are sustainably sourced.
Another alternative that is attracting attention is biodegradable bioplastics that are usually made from polylactic acid or PLA. The advantage of these plastics is that they are made from sustainably sourced materials, although they are not able to be recycled. These do have another limitation in that they need to be composted in special facilities and this would require an additional infrastructure arrangement which is not available at present.
There are new sustainable barrier coatings that can be used on fibre-based products to prevent the penetration of moisture. These are able to be used as an alternative to laminated products that cannot be recycled.
Better quality printing on moulded fibre packaging (such as egg cartons) is now available. This means that clear graphics can be printed directly on the packaging, removing the need for additional outer wrappings that are often currently used.
Packaging is an area where there are going to be more innovative approaches as technology and materials develop. There is an ongoing transition in thinking associated with packaging and this will impact not only on the design of packaging but also on the materials being used. The basic materials of glass, paper, and aluminium will still remain popular, but there will be changes, particularly in the use of plastics.
The types and size of packaging and the use of packaging materials will be assessed more closely to meet the changing expectations of consumers and also to adjust to requirements around reducing the amount of single-use plastics going to landfill. It is an exciting period in the development of packaging and there will be many more developments in the near future.
There are a number of factors that need to be assessed when you are considering packaging for food-related items. One of the key elements is ensuring that the item will be attractive to the consumer when they are placed on the shelf. The other is that the product also needs to be in good condition so that there is no potential for loss or wastage of the items. Consumers will not be likely to keep purchasing a product if they find that the quality of the packaging is not reliable and there are times when they find that a product has been damaged during transit.
This means that we need to focus on providing packaging that is both able to effectively differentiate product brands, present well on shelves in retail stores, and ensure that the clients receive their product in the best possible condition for consumption. There has been ongoing development of packaging for beverages and the number and types of packaging have changed.
Australians Love Their Coffee
The consumption of coffee has become a regular part of our lives in Australia. And we like to have good coffee. It is an important aspect of who we are, and you are even able to find coffee machines now in out of the way places. The enjoyment of a really good cup of coffee is a great way to start the day and, of course, it can be an excellent lift during a busy day as well.
Being able to make good tasting coffee at home, or even at their place off work, has become an expectation for many people. Part of what provides them with the opportunity to enjoy their coffee is the quality of the packaging for the coffee. By ensuring that quality packaging is being used, the freshly roasted coffee will not lose the quality of flavour.
There is now specially designed modified atmosphere packaging that is ideal for roasted coffee beans and will allow the flow of carbon dioxide out of the packages without letting in any oxygen that could cause a reaction with the roasted beans. This reaction can alter the flavour of the bans and even cause a rancidity of the oils that play an important part in giving coffee its incredible aroma and flavour. There are even producers that have gone so far to fill the packages with nitrogen to ensure that the beans will not be affected by any oxygen.
The Three Popular Types Of Coffee Packaging
There are three major kinds of coffee packaging that are being used at the moment for larger quantities of the product. Each of these can stand on the shelf to help create a greater impression and provide a good basis for shelf appeal.
Flat Bottom Bag
The flat bottom bag is usually in the shape of a small brick. It has a flat base that makes it easy to stand. It has flat sides and the top is folded down, which makes it easy to pack in secondary packaging for transport. Because of the open rectangular shaped opening at the top, it is reasonably easy to fill whether a machine is being used or they are being filled by hand. This has made them a very popular product. You are even able to have the coffee product wrapped in generic plain packaging and then use an outer cover for branding.
Quad Seal Bag
The quad seal bag has become very popular. It can stand unassisted, has seals on the sides, and has an attractive style. It holds shape well whether beans or ground coffee is being sold.
Stand Up Plastic Pouch
The stand up plastic pouch usually has a round bottom and a flat top that can be sealed with a plastic type zip arrangement. This ensures that the product is kept fresh for longer. These tend to stand out and give the appearance of a premium product. Because of the complexity of this packaging, it tends to be more expensive than other packaging types available.
Clear labelling is very important to ensure that coffee consumers are very clear about the product they are selecting. The customer is looking for the information to be written in suitable language and to be easy to see. Giving information about the origin of the coffee and the type of roast can be valuable. Customers may also want to know what it is best used for, including the type of flavour, such as for espresso coffee.
Keeping the packaging design reasonably simple is sensible as well. Consumers have been bombarded visually with such a mix of packaging it becomes confusing. Offering simple styles that work well gives them confidence in the product.
There has been a shift in the market in recent times. There has been much less brand loyalty as the range of products available has increased and people have realised that there is the opportunity to identify products that offer the quality and flavour they want.
There is also the factor that if they purchase large amounts of coffee and they drink it relatively slowly, they may be saving money through a bulk purchase, but the flavour of the coffee may deteriorate over time. This means that smaller packaging has become much more popular. It offers the customer the flexibility to try new products to identify their preferences. Once they have chosen that product, they may still want to buy larger quantities so there is still room in the market for the larger packages still.
Coffee roasters and suppliers also use the larger packets for supplying their coffee beans to cafes. However, the smaller sized packets are very popular and provide the flexibility many coffee drinkers are looking for.
There has been an ongoing battle between coffee and tea manufacturers recognising the importance of bringing a variety of products to their customers. An important part of attracting the attention of clients is the packaging, with both the graphic design work that goes with the marketing and the style of the packaging itself.
There has been a range of innovations in the type of tea bags that are now available with special sachets that look very attractive now providing products at the more elite end of the market. There is, of course, still the standard tea bag available as well. But if you are trying to make an impact, then it is a good idea to look at the style of packaging that you want to use to create a bit more shelf appeal and greater impact.
Tea products are available in a wide range of packaging formats. They come in boxes, packets, and bags of various styles, shapes, sizes, and designs. The traditional use of metal tea cans has dropped and paper bags are not used. There are loose teas as well as a variety of tea bags. There is a range of tea package sizes available, from large packets to small containers of tea bags. There has been a substantial amount of effort invested in new designs to attract tea drinkers to herbal tea products as well.
Stand up plastic pouches have been used for premium tea products as they are able to display the product clearly. These are often pyramid style tea bags or loose teas and herb tea mixes where you can see the ingredients. This packaging is very effective in showing the consumer exactly what they are getting.
The more standard packaging includes shaped aluminium packages where the tea bags are placed into packaging that is then placed inside a box. The sealed aluminium protects the ingredients of the tea bags from light, moisture, and air ensuring they remain fresh with excellent flavours.
Individual serve foil pouches have also become popular as they ensure the tea is kept fresh and they offer flexibility in how they are stored, transported, and used by the consumer. They are also very popular with commercial buyers.
For loose teas, there are packages with windows so that it is possible to see the tea leaves. There has also been substantial use made of a range of plastic packaging for covering boxes or to hold the tea product, whether it be a loose tea or tea bags. The use of aluminium packaging with plastic film offers an effective lightweight medium.
High-Grade Tea Packages
High-grade tea packages are an effective marketing tool in any kitchen. They look attractive and act as a constant reminder of the brand and type of tea being used. This ensures there will be repeat purchases of the product.
It has been recognised that the quality of the packaging will influence the buying decision of the consumer. With tea, they will be looking for packaging that will look good on a kitchen shelf and will not need any additional handling.
Both tea and coffee require effective packaging that will attract your targeted buyers. It is important to take advantage of your packaging to not only ensure that your consumers receive a fresh and delicious product, but also that they are clear on the branding of your company. Spending time selecting the most appropriate packaging for your beverage product will make a substantial difference to the effectiveness of your marketing and have a positive impact on your sales.